Skip to main content
🇬🇧 Hero Smart Tech · UK

We explore. We build.
We ship.

For the people the tech world walks past.

Hero Smart Tech is a UK ideas company. We find real problems that the tech industry ignores, get curious, and build something simple that actually helps. HeroTag and PennyChat are where we started. We're not done.

How we work

One instinct.
Endless problems to solve.

We don't start with technology. We start with a person being ignored. A pet owner who worries. A gig worker the fintech world forgot. We get curious, we explore the problem, and we build the simplest thing that actually solves it. Then we ship it. That's the loop — and it works across any sector, any problem, any person.

🐱

Meet Tom.

Tom is our cat — a beloved family member who loves to explore. We wanted him to roam freely outdoors, but that quiet worry never quite goes away. What if he wanders too far? What if a stranger finds him and doesn't know how to help?

So we built HeroTag. A simple tag. Any phone. No app needed. Scan it, and Tom finds his way home. Every feature that followed grew from that one human need.

“We just wanted Tom to roam free.”

💪

For the economy heroes.

The cash earners. The overlooked majority.

Gig workers. Market traders. Delivery drivers. The people who keep the real economy moving — and who the fintech industry has quietly forgotten. They don't need an investment portfolio. They need to know where their money went this week.

One sleepless night, we asked: why does tracking your money need a bank app or a spreadsheet? PennyChat was the answer — built on WhatsApp, the app already in everyone's pocket.

“Smart solutions for the people who deserve them most.”

Our belief

Technology shouldn't need a manual.

It should work for your grandmother, your delivery driver, your cat who loves to wander.
Simple. Human. Shipped for good.

What we've shipped

Two products. More coming.

Each one starts with a real person and a real problem. No tech degree required.

🐱
Live

HeroTag

herotag.app

For the pet owner who worries.

Smart NFC + QR pet tag. Anyone who finds your pet can reach you instantly — no app, no delay, your number always private. Built because Tom deserved to roam free.

Visit herotag.app
💬
Beta · Invite only

PennyChat

pennychat.co.uk

For the economy hero.

Expense tracking through WhatsApp. Built for cash earners, market traders, and gig workers the fintech world forgot. No new app. No spreadsheet. Just send a message.

Currently in private beta — invited users only.

Learn more

More coming —

We're always watching for the next overlooked problem. Want to hear what's next?

How we build

People-first

We start with a person, not a product idea.

Privacy-first

Your data is yours. Always.

Built to last

We build for durability — in code, in hardware, and in trust.

Get in touch

Say hello.

Whether you're a pet owner, a market trader, a journalist, or someone with a problem worth solving — we want to hear from you.

hello@herosmarttech.com
GDPR Aligned Built in the UK 🇬🇧 Co. No. 17190247